Text on photo: "Frank LeCocq Store in Pella, Iowa. A 2nd Cousin"
Text on back of photo: "Dear Johinnie, This picture is the LeCocq Bros store. They bought an Auto almost like ours and were trying it this morning around town. We are going to Ralph & Gid Saturday morning. Your loving Mother"
LeCocq, store, Pella, Iowa, Frank, brothers, horse, merchandise